me and INStyle Mag...BFF's Forevs!

This adorable associate market editor from InStyle Magazine came into my booth at this past NY Gift Fair in August. I am always excited to see magazines that I LOVE in the booth, (same goes for stores I LOVE...of course, I love all the stores, but I just don't personally know all the stores, so when one comes in that I really know and love...it is SO exciting...even more so when they buy!) Anywhoo...
There she was, all sweet and nice and not even trying to be incognito, just a friendly nice gal!
She loved our CC boxes and our Be boxes and told me that she was scouting product for the InStyle December issue.
Now, it's not that I am blasé, apathetic or jaded, I AM SO NOT...you know that famous little sentence - You can't buy this kind of publicity!!! well, I really CAN'T!!!! so having a fabulous market editor from a fabulously favorite magazine like InStyle who wants to feature anything that is remotely connected to BlueDogz Design is A OK with me!!!
However, as with many style editors, one can never be sure that just because they came into your booth and loved your stuff, that alas, it will be featured on their glossy pages.
The next day, her assistant came in and asked for a whole boatload of samples...since we were packing up and closing about an hour later, I said SURE! take them NOW! She did.
Again, not any kind of a guarantee that the product would show up on the pages of the Mag.
After the show, they did what was expected and still totally exciting, they emailed for product info, pricing, inventory status etc, etc..I gave it all to them, gladly!
Yet again, a little while later, another email with more questions...may I also say, just because I really like polite, always polite! (not all mags are!) but...yadda yadda, still with no guarantees that BlueDogz Design products would be featured...hmmmmm
Low and behold, last week, earlier than expected, the phone rang...since it was pretty early, I ignored and stayed right where I was, in La Cave de Snooze. A while later, I got up and saw that my had been the early caller...(insert eye roll and UGH).
I didn't listen to her voicemail message (she tends towards to be a tad long winded...hmmm, now that I just typed that...oh nevermind...:-)) So, I just called her back.."yeah Mom, wassup?...kinda early no?"... "early?" she replied, "you are just lucky that I didn't call at 4am! because that was the exact time I was sitting on the lou (well, she said toilet) reading my new InStyle Mag and there on the glossy pages, WAY at the back (yes, she said WAY, just like that)...were your CC boxes!" and then, she said, they are $11, but if I want to buy them, how much would they be?..."$22 for you" I replied!
And that is how I found out that InStyle and me are BFF's forevs!...and...seems I am like only 1 degree of separation from CARRIE UNDERWOOD! (HA!)

still more great booths!

My booth piece continues with  more of my favorites in the simple, clean, lower budget-but-fabulous category from the August 2010 New York Gift Fair,  here they are:

http://www.9spotmonk.com/ did a GREAT booth! foamcore white walls, covered in a fabulous high gloss orange vinyl adhesive. They also built a wall right in the middle of their booth which not only added 2 extra walls for displaying but also added architecture to the square booth. They used a craft paper brown to offset the high gloss orange to make their wall, for their bench at the back of the booth and for their floor.

LOVE this booth!

(and hope to have a link to share with you soon on where they got their orange high gloss vinyl!

http://www.flipandtumble.com/ took white and clean to new heights!

They did a floor that looks like wood, simple white furnishings (Ikea) and white walls.

They lined their white walls with their fantastic bags, making the colors simply POP!

I think the simplicity of this booth and the almost laboratory look of it was a really smart way to showcase their products, let me tell you, walking down their aisle, you HAD to look in their booth, and that, as the fabulous martha would say, is a good thing!

Lastly in this series, one of my favorite little booths at the show, http://www.baileydoesntbark.com/ .

Everytime I walked past this booth, I would admire and swoon a little...

Using simple dark stained wooden shelves and tables with non color, natural textured extras and vintagy details they acheived a beautiful soft look yet with a very sophisticated feel, right down to their beautiful sign! (the font is amazing!).

Through their display, they did a great job showing their clients how easy and impactful it could be to show their products once clients order them and have them in store.

They are showing retailers that their products look great grouped  (hey retailers, buy a bunch of our stuff and you too can have this look!) Hello? who wouldn't want this look!?

So smart! So effective...YAYE Bailey Doesn't Bark!

(for some crazy reason I didn't ask...but I hope Bailey is a cat or a fish...or a pet rock...)

New York International Gift Fair - August 2010

Yes, I survived another NY Gift Fair...I would have posted sooner, however, I came home with a terrible cold and guess who got it?...Tess! The little one has been sick for a full week, fever, rash, no appetite, trouble sleeping, crying and so unhappy...it has been a LONG week, let me tell you! (happy to report that she is starting to turn a corner and it seems she is feeling a bit better...phew!)
I actually went into this show not really knowing what to expect. I think that generally, we are all hoping that something magical will happen, that suddenly trade show aisles will fill up with buyers aching to spend huge amounts of money, but so far, unfortunately, this is still not the case. Buyers are still careful, understandably so. There seemed to almost be high fiving going on, lots of "so happy to see you here" comments, lots of buyers stating simply, "well, you are still here and we are still here and that's something!".
We are all trying to weather this storm, come out the other end and still be standing somehow.
I suppose hearing everyone say the same thing in some way is reassuring. It's nice to somehow know that BlueDogz Design is not the only little company struggling. And it was great to see some of our long standing clients. Not necessarily buying HUGE, but buying nonetheless, and every little bit counts!

Arriving at the booth was a bit messy...my pallet, which I reported would be sitting quietly in my booth, waiting for my arrival and eager to be set up, was NOT waiting for me in my booth, but rather halfway up the aisle and partially in another nice exhibitor's booth...this was so NOT the plan.Getting that reassuring email from Freeman (the company in charge of drayage at the show) saying that my pallet had been delivered to my booth the day before leaving to drive to the show was apparently a bit of a stretch.
It would not have been so bad if the aisle had been clear enough to get one of the Freeman gentlemen to move my pallet to my booth for me, but our aisle was piled high with crates and bins and booths and junk, there was barely enough room to walk the aisle. This made life a little more complicated. I had to tear down the pallet up the aisle and lug everything piece by piece to my booth, via 3 aisles east and through other people's booths, where we could actually get stuff through.
Honestly? I don't have much compared to other companies in terms of booth decor and storage but this alone took about 3 hours, (always be ready for the worst!).
Ah, the booth...without the stretched canvas walls (as requested) and with the booth carpeting (which we had requested NOT be installed). Well, one out of two ain't bad!
We usually get the canvas and no carpet, eventhough we don't use either, but this time it was reversed.
I italisized the word carpeting because I have to say, WOW, that was a sad excuse for a Carpet!
Not only did it not cover the whole booth space that we rent, missing almost 2 feet along the entire frontage of the booth (if my math is right, in a booth that is 25 feet long that is about 50 square feet, right?). It was even more skinny and non carpetish than ever. Kind of like a piece of black felt taped to the floor. I'm very happy that we don't count on the show carpet to complete our booth look.
Here is the booth:

We ended up ordering electricity this time even if our booth comes equipped with lights. The extra lighting supplied by the clamp lights really brightened things up.

more to come ... stay tuned!

press kits

I mentioned that I had some news for you in my last post...I do, but first, I want to show you what I was working on yesterday. The news is actually wrapped up in my new little press kits for the NY show, the press kits are what I have been working on...
I wanted to have them professionally printed, I had this very complicated idea....had to scrap that...then I decided to print them myself...the printer decided to have a break down and I had to uninstall it reinstall it and mess with it for almost an entire day...fixed it. This of course came after a total PC melt down last week, where apparently I contracted some horrible virus, that I also somehow fixed!...and then, last, but certainly not least, as I was using my sewing machine for this project (a last minute, almost throw in the towel on the cool press kit idea, IDEA) it too, decided to have a tantrum!...I fixed that too.
Here is a little peek at what the press at the NYIGF and some select companies are going to get this show.
They are 4" x 5" and are printed on card stock. I then sewed them together to make little books.

I am going to package the whole kit in a cello sealed transparent envelope with my new business card and my new postcard...photos to follow!

sidetracked...

there I was on a roll...and you all decided to email me offline and ask me a gazillion questions about booth design and ideas...first off, thanks for all the email and feedback, it's nice to know that you are reading these postings, remember, you can leave your comments right here, yes, here! right on the blog...don't be shy!
secondly, we are leaving for the show this weekend, in other words, time is running out on this stuff...
thirdly, it really isn't, so relax.
as I found out, many of you have great ideas and are using this information to tweak your booth more than anything, I like that!...given this knowledge, I will make sure that I spend some time taking photos of great booths or great booth elements for you to peruse. I will stick with the chiconomy style booths, where my experience is based, fun, clean, impactful stylish looks for those who can't or are not willing to break the bank or ship a house across the country. I look forward to taking some time to walk the show and check out the booths and to share them with you within the following few weeks.
I will also have used the new Foamwerks tools, so I will  also have all the news on that. Plus, of course the show news!

I have also been sidetracked by a few other things recently...
it's pretty new news, so hold tight and stay tuned...I am feeling ready to announce...(NO! I am not pregnant!)
In the meantime, happy boothing and you'd  better stop by our New York International Gift Fair booth! #4149

your booth and you! a love/hate relationship.

After the previous posts, you might be asking yourself how I could possibly have more to say about foam board...I do...lots more! After using it for years, I have had coups, and, I have had terrible mishaps, I have found great ways to use it, stick stuff to it, hang it, hang stuff to it (even heavy...yes, I CAN!, and will show you how) and embellish it and make it look interesting and architectural...

But do you know what one of the best things about foam board is? When the show is over, I walk out of the convention center and I leave it there...that's right, I never look back...I walk right out! Why? Because at about $20 per sheet and given the fact that foam board would not travel very well on my single pallet, I say, forget it, move on, let it go, buh bye!

As you learned in a previous post, and from links, foam board is made of foam on the inside, HA, go figure! Therefore, if you step on it, puncture it, rip it or scratch it, you really can't repair it, unless you use tape, and a sheet of foam board with tons of tape keeping it together is not sleek or elegant (remember that!).
So, in my humble opinion, move on, for the few hundred dollars that you will spend on booth stuff that you will leave behind, trust me, it's worth it. You will save time, energy, headaches and your pack up will be so much speedier, and as you know, or will know soon enough, when the show is over, the show is OVER, you just want to go home. Leave the old foam board, move on and go home! (I give you permission).

Although that is definitely a PRO for foam board, because you get out and get home quickly, the obvious CON is that you have spent some money on something you can't really reuse. Unless you have the HUGE box that the foamboard came in (and you might not get the box unless you ordered a box full) and a big enough pallet/crate to ship it properly so as not to have it damaged during shipping, you are NOT going to want to reuse it.

Recyclers, reusers, people greener-than-thou, please accept my apologies now and don't moan about it, this is my advice, take it or leave it. I look at it like this, extra hours, extra wasted energy, extra shipping, thus extra fuel consumption, all that to then show up at the next show and see your do-gooding fall to pieces because your recycled foam board has shown up all crapped up and broken...SO NOT WORTH IT! If you can make it work, and keep it for a couple of shows, you are my hero and you should definitely start a blog about how to preserve and ship foam board and link it to me, or at least, a blog post about it.

Cool, now that's out of the way.

Factoid: At this point you should really know that for some crazy fabulous reason, the booths at Americasmart in Atlanta can be foam boarded for you for a VERY reasonable price, and there are even quite a few color choices. Wondering if you should spend the money?, I say YES, let them do it for you, they do a great job. I don't have too too much that is positive to say about the Atlanta show (Gifts and home furnishings market specifically) but this foam board option is amazing. I can't for the life of me understand why it is so affordable in Atlanta and so outrageously expensive in NY, and the Atlanta job is 100% better too (with a wooden structure behind the foam board even!), one of the many mysteries of the trade show universe, I might need to further investigate one day.

Here is an example of your booth that you just spent tons of money on, this one is your basic 10' x 10', you might even get a wastebasket and chair if you are lucky, rest assured, they will be ugly and old.

You will likely get a cardboard sign with your company name on it and possibly the booth number. You will most definitely toss it in the supplied wastebasket, smart move! It's really ugly.

Your show will likely have a show color that is chosen for the carpet, depending on which section you are in, or you can pay more money and choose a custom color that can be installed for you, also relatively ugly, if the carpet is black, heads up, it will absord TONS of light, expect to either really EXTRA light your booth or have a darker looking booth.

This kind of booth is called a pipe and drape booth. Pipes fit together to make up the structure of the booth and ugly, usually beige satiny drapes are hung on 3 sides for your taking down/ covering up/ hiding pleasure.

Some shows have not so ugly drapes, in our present juried in section Studio, at the NY show, we have an off white stretched canvas/muslin type fabric that is on the walls. It's actually not that bad, looks much better than than the usual drape used and yes, we pay lots more to be in this section.
Do we cover it up? We certainly do! (there goes that!).
We also opt to not have carpet in our booth. We will get to our flooring soon, (in a rush? I mentioned it here) but last we checked, apparently the shows are cutting down hundreds of ugly synthetic forests and plants to make the horrendously expensive ugly carpets exhibitors can order, word has it that they do not recycle them or reuse them, they are simply thrown out at the end of the show...hopefully someone will comment otherwise, but last we checked, that was the story and I don't like it!

Save a synthetic ugly carpet tree, opt out!

Are you getting impatient now? Wondering how we went from this:

to this:

this

or this, relatively painlessly and quickly?

Stay tuned, next post, how to actually get the foam board to hang on the walls!

a quick word on booth location and lighting

At this point, you probably have a booth and want to make some changes or just streamline a little bit, or, maybe you are considering getting a booth at an upcoming trade show.
Either way, there are a few really important things to consider.
Location. Yes, like with anything, location is important, but maybe not as important as you may think. You absolutely do not want that little screwed up booth lost in some back corner by the broom closet! I remember once I had a booth in building 3 of AmericasMart in Atlanta (it was one of my very first shows) and I couldn't find my booth! GREAT start! if you can't find your booth, how are the buyers supposed to find you? They didn't!...It was nightmarish!...
No show producer will appreciate me telling you this, but if they could sell you a bathroom stall as a booth, they would!
You need not be the top booth at the top of the aisle, front and center to have a great show...and you probably won't get that booth anyhow, but if you know that you have some good, established companies in your aisle, or, on the contrary, lots of new and exciting little companies that any good buyer will want to go check out, then you should be pretty safe.
Remember, (and this doesn't apply to Atlanta...Atlanta is a whole other story, that I will get to) a good buyer will walk the whole show. They are human, they will miss stuff, they might be on a call while passing your booth and simply not look up, it happens, and it sucks...but thorough, good buyers, looking for interesting, new, innovative products, ideas, display inspiration and trends will walk the whole show. The New York Gift Fair is set out on a grid, it is organized and easy for buyers to know where they are at all times and what they have seen and not seen yet, (unlike the Atlanta show! Ahem).
So before you say YES or NO to a booth that a show proposes to you, think through the pros and cons and ask for all the information. This is not an inexpensive venture you are embarking on.

Lighting.
A dark booth is a death sentence! Yep, no doubt about it! Bright, sunny, inviting booths, are going to get a buyer's attention, save the dark stuff for your living room or better yet, your bedroom. If no one can see what you are selling, no one is going to buy it.
Some shows supply you with lighting, Je Love these shows! How nice is it to show up to your booth and have the lights up and ready to go?...SO nice.
Some shows supply you with lights, but, not enough lights!
Now this really pisses me off! Why? because you think you are getting a deal (you never really are when it comes to trade shows!, if it's too good to be true, like most things, it probably is. Actually, I am wrong here, if you think something just makes normal sense for the price being charged at a trade show, check again, you are probably only going to get half or a quarter of what you thought you would be getting). This last thing in brackets was NOT a joke.
So let's say you are lucky enough to get lighting in your booth and you see that it's just not enough?...then what? The show will gladly add lights to your booth...GLADLY!...at the upcoming show in NY this August, to add extra lights to the tracks that we are supplied with, at show site, an extra eeny weeny teeny 50 watt light will cost you about $96.50.
Here's another option, rent electricity.
Most shows will offer you an electrical outlet for about $99 or so. If you can plug stuff in, then you can clip up your own inexpensive but very lighty, clamp lights. Make sure to follow the rules on this, some shows will allow you 4 clamp lights per electric plug, others let you go crazy. Just make sure to check out your options, sometimes electricity is a much better buy than lighting, and you can use your own lighting or pick up lights for under $10 each.
like these:

remember to try different bulbs, a flood, soft light, different watts, to see what will work best in your space.

Another thing to consider is if you have a crossbar across the front of your booth or not. If so, check to see if clamping to that bar will give you the brightest lighting or if clamping to the side walls and directing the lights to different areas works better for you. If you plan on bringing your own lighting, remember that you will need extention cords and a power bar so that you can plug the lights into something and turn them on and off with just one switch, this is very helpful.

here comes NYC again...

I confess, I used to do the whole circuit of trade shows, Atlanta, Chicago, New York, sometimes Boston and San Francisco, plus, sales reps would do some of the shows in Dallas, LA, Seattle and Portland with my line...I believe that my sales would be alot higher if I added a few more shows to my present list. I know that my expenses would be a boatload higher if I added more shows to my present list. What's my present list you ask? New York International Gift Fair. The show I love to hate, or hate to love...(it's a long story).

It's July 12th. In a few weeks from now I will be trading my Beetle for my father's SUV, praying baby will have a nice long nap (in an ideal world, 6 hrs or so), packing up my odds and ends and heading to what I inevitably say will be "my last trade show EVER!"
I will head out early in the morning on a Friday and get to NYC around 2pm. The parking game will start...how long can we get away with parking in front of the Javits Center, can we bring in what needs to be brought in and leave the car there so that we can get a few hours of setting up the booth done? (thus saving the trip to the hotel/check in/ parking etc...?). Sounds silly, but this detail is key in saving time and energy on a set up day, ask any carni, I mean, exhibitor and they will agree!
(although highly illegal, ahem, you might be offered to "help out" one of the parking guys in front of the Javits Center and he in turn, might want to "help you out" wink wink...magically, somehow, the parking problem is not such a problem anymore, but you didn't hear that HERE!)

For the last few shows, the baby dance would then start, but I won't even be attempting it this time.
Babies are NOT allowed on the show floors during set up and tear down, understandably so, but not always a logistically easy feat for a small company without a nanny and a breast feeding Mom...anyhow, she is older now and things will be easier, there will be no baby in the booth during set up!

We will get to the bare booth, find our shrinkwrapped pallet with essentially our whole booth sitting in the middle of it and the week of craziness will ensue.

I have recently decided to focus several parts of my blog on booth set up, logistics and resources to help you! (fellow exhibitors, first time exhibitors and anyone who needs great, inexpensive, relatively simple but impactful ideas for booth design and set up). Why? you might ask.... Well, it seems my blog is getting lots of traffic from first time exhibitors or just nice folks who appreciate what I have done with my booth over the years. You would be shocked at how many phone calls and emails I get asking for help. (Dare I say, almost more than calls for orders some weeks?!...no no no, never!)

So, my thought is, heck, why fight it? let's see where this takes me...here we go! if you enjoy the postings, tips, resources and help that I will be offering you, or just have a question, please leave a comment! or send and email!
It is your feedback, calls and emails that have pushed me in this direction, so keep pushing!

jacob javits convention center in NYC,
a beautiful photo that I found at http://www.merakohblog.com/

(looks so calm and peaceful, not really so much in reality!)

January 2010 New York International Gift Fair

finally have the amazing booth shots that fabulously talented Lynn took!

I will be posting her info as soon as she gets her website together...so that you can all hire her!

yeah yeah, I know, no web site yet,
I guess she wasn't sure this whole computer/internet thing was going to stick! :-)

need booth help, suggestions, tips & tricks and resources?...get in touch!

details details details

In getting ready for the Metropolitain Cooking and Entertaining Show that's coming up in less than 2 weeks in Washington, I have found myself, once again, stuck deep in the depths of trade show preparation and details. I pretty much have NYC down to a science, I know on my drive down, what I need and where I can get it, from my booth flooring from the Home Depot to the wood slats I use to put up my very simple and effective Ikea shelves. I even get together with a few other exhibitors who do the Gift Fair and we order foamboard together (gives your booth a hard wall look for a much less expensive price and you can walk out of the booth and leave them at the end because for the price, they are NOT worth saving) through Utrecht Art Supplies in NYC. We organize it so that someone is at the Javits Center at the right time and Utrecht delivers it right to the door for us on the first set up day, so convenient!
We actually have a skid that stays in the NY area now.
After each show, we pack up our samples and booth decor (tables, chairs, shelves, booth sign etc) and shrinkwrap it, then we walk right out of the Javits Center and that's that. We have Service By Air pick it up (right out of our booth) and they store it for us and bring it in or ship it out to our next show.
Storage for the one skid runs us about $35/month, plus we pay for transporting it in and out, (they will ship it from coast to coast if that is what you need).
This costs us less than shipping everything back and forth all the time in between shows and saves us on logistical headaches and organizing. We keep almost all our needed supplies on that skid (a tool box with everything you would possibly need to set up a booth) even a step ladder, our electrical cords and clamp lights. New samples are usually sent from our warehouse to our hotel in NYC or a local Fedex office and we get fresh flowers and any little details we need at each show.
So now we are going to DC, and, it's not a trade show, but rather a retail show.
As mentioned here, we need to think about presenting, stocking and selling, rather than simply displaying and order taking (as with wholesale trade show).
Once again, baby Tess will be accompanying us, but this time we will not be driving, but rather flying.
We have decided to not rent a car. We are staying close to the convention center and we will make it work without the added expense and hassle of driving around to pick up supplies and schlepping a 7 month old along.
Originally, I had thought about hiring a DC area rollergirl to do some running around for us, (another wonderful example of how great it is to be part of the rollerderby community/network), to pick up flooring, do an Ikea run for us, etc but after a steady run of unforeseen obstacles, even that wasn't necessary.
The final decision was that we would not get our skid sent to DC, (we only need about 1/3 of what is on it) and to incur shipping expenses for only 1/3 seemed silly. Great! one big decision made!
New problem, what kind of booth decor would we use and how could we get it done quickly and inexpensively without our usual booth stuff on hand?
We could do the Ikea run; pick up new Strippa shelves (at $4 each we can afford to leave the others in the NY area and just buy more). NEWS FLASH! Ikea no longer makes Strippa shelves! F#%K!
To make a very long story a little shorter, this type of situation just seemed to keep happening, we would get 3 steps in and then BOOM, it wouldn't work.
Here's what did work. Utrecht Art Supplies worked! May I just say, "Utrecht, I love you!", the customer service is amazing and they always seem to come through when no one else does!
Conveniently, they have a store just blocks from the DC Convention Center (YES!), I called about foamboard and that was absolutely NO problem. When I asked if they could deliver, they told me not to worry, a couple of guys will help out or walk it over to the convention center, it won't be a problem!
Cool, walls taken care of.
Then came the flooring issue. We usually use this relatively inexpensive, (very heavy), white coated masonite that comes in 4'x8' sheets at Home Depot. We get it cut into squares to fit nicely over the floor of our booth (we tape it together with white tape) and it also fits into the car to transport to the convention center, (usually 3'x3' pieces or so).

As mentioned, we are not renting a car, so there goes that idea, but what to do to get the sleek, glossy white backdrop of a booth that BlueDogz Design products look so great on?...
Once again, our fabulous friends at Utrecht saved the day. I explained the issue and what we were looking for and they had a bunch of great, disposable, inexpensive ideas to get the look we are after, we have decided on shiny white mounting board. We are quite sure it will hold up for 2 days of traffic, it is sweepable, so we can keep it clean and it is the look we are after. YAY!
Now what about those shelves?
My usual shelving process with foamboard is, may I say, absolutely ingenius! (Yes, I said it. I wouldn't normally brag, but this process is pretty darn brilliant, see photo just above). I am constantly asked how I get the shelves to stay up on foamboard, I should write a book on it (hmmm) I will share, promise, stay tuned.

Well, this is where a sudden new design was born! Xnay on the shelves for this show, we are going bold, graphic and new....(and heck, it will eliminate the whole power tool, wood and shelving process...take note, I just let some secrets slip out). The entire back wall, 8 ft high, by 10 ft wide (which will look like a sleek white wall, thanks to the foamboard) will have fabulous BlueDogz Design clipboards hanging all over it, on little clear adhesive hooks. We will be able to get approx 10 across in approx 6-8 rows, trust me, it is going to look stunning! In the middle of the wall, we will have our new sign (I love it! you?)

In terms of booth furniture, to display all of our, displays and products, we have decided to simple rent 2 large ugly trade show tables from the venue (one 4 ft long and the other 6 ft long) and do something special to them (once again, stay tuned, I will show you step by step how to transform ugliness to utter fabulousness!) ...I will also share info on how you won't need a phone line (for $400) to process credit cards, how you won't need the convention center's $99/day wifi, to get on the internet (hopefully) and how you don't even need to buy an aircard to get unlimited WIFI service for less than $10 a day with no contracts.
Damn, I am starting to sound like an infomercial. 
Fine, but if you do shows, you are going to thank me for doing all your ground work for you!